E-Commerce Operations & Marketing Support Specialist. 3+ years of hands-on experience managing multi-platform online stores, marketplace account health, and email automation systems.
E-Commerce Marketing Specialist with 3+ years of practical experience building email automation systems, managing multi-platform online stores, and running data-driven marketing campaigns.
Hands-on expertise in Klaviyo email automation, marketplace management (Amazon, Walmart, Faire, TikTok Shop), and Shopify store setup — building and maintaining segmented campaigns and lifecycle automation across the full customer journey, from welcome flows through win-back sequences.
Experienced in cross-functional collaboration, market research, and SEO strategy — including building a lead generation funnel in Outgrow that fed directly into segmented email automation.
B.S. in Business Administration, Major in Marketing Management — University of San Carlos, 2013–2021.
Built and managed complete email automation including welcome series, abandoned cart recovery (3-email sequences with 1-hour, 24-hour, and 72-hour delays), post-purchase follow-up, and 90-day win-back campaigns.
Led product listing optimization and dropshipping catalog uploads for Amazon — managing titles, bullet points, descriptions, A+ Content, pricing, and promotional setup across multiple product cycles.
Built a scored quiz in Outgrow capturing leads at the email gate and routing each subscriber into segmented Zoho Campaigns automation lanes based on their responses.
Set up and managed QURE Wellness Shopify store — including theme configuration, product listing, variant setup, payment integration, and launch coordination.
Managed product listings and seller accounts on Amazon Vendor Central, Faire Marketplace, Walmart Marketplace, and TikTok Shop — handling catalog uploads, pricing, and inventory updates.
Resolved blocked and suppressed Amazon listings caused by compliance flags, policy violations, and account health issues — diagnosing the cause, preparing appeal documentation, and escalating through Seller Support until resolution.
Redesigned an existing client website using Google AI Studio — restructuring layout and visual hierarchy across the homepage.
A focused toolkit built through 3 years of hands-on e-commerce and automation work.